You all know that what is advertising when you want to bring something or a product to the public. Then advertisement is the biggest and most effective method its all a great way to draw the public over and learn about that thing. Advertisement is very effective in today’s generation because as much digital generation as there as much advertisement is good. Because there were never smartphones, the internet, social media and the tools they are now. Earlier, advertisement was telecasted by more than radio and television was only minimum in some areas. When there were not so many tools, some companies used to use such tools, newspaper, magazines to advertise their product. But today’s company published its product using the internet. And everyone else gets know about the product easily because in to days’ generation internet everyone does it. The most important source of advertising this time is social media such as Instagram, Facebook, Pinterest, YouTube and there are many such social media apps that the company publishes its product and reach to public. As when use watch videos on YouTube, then only the ad come in the middle of the video, it called advertisement because of that advertisement, income is generated on that video. Now every company wants to reach its product to more and more public, so people use things that there is always benefit from advertisement there is also some loss because when you advertise a product, then the most important thing is the content, how are you presenting that product in front of the public. As you are presenting your product to the public with emotional, drama, comedy or some social message, whose public can see that advertisement and purchase that product.

Whenever we start a company or shop everyone talks about its goodwill, capital, but no one thinks that how we can reach the information of our company or shop to the public, according to me, first of all think about advertising, how are can reach the information of our company and shop to the public.

Some company sponsors big shows like Big Boss, Khatron Ke Khiladi to reach their product or company to the public, which they also benefit and their company and product also get advertisement. By doing more, the company brings celebrity in the advertisement of its product, which is better than the advertising of that product and the craze in the public increase.

Advantages and Disadvantages of Advertising

Advantages

a) Introducing a new product to the public

b) Increasing the sell.

c) To inform the public about product.

d) Can be used to build brand loyalty

e) Enhances good-will

f) Better quality product

Disadvantages

a) To be increased the cost.

b) Mislead people.

c) Creates a Monopolistic Market.

d) Decline in Moral Values.

e) Leads unequal Competition.

5 Goods examples of celebrity Brand Endorsements

1. Manyavar-Virat Kohli/Anushka Sharma.
2. Kalyan Jewelers-Amitabh Bachchan.
3. LAVIE-Kareena Kapoor Khan.
4. Knorr Soup-Kajol.
5. TVS Jupitar-Amitabh Bachchan.

The first advert itself was broadcast in the US on July 1, 1941 over the New York station WNBT – which is still going as WNBC, ‘channel four.’ The advert was for watchmaker Bulova, and was shown befor a baseball game between the Brooklyn Dodgers and Philadelphia Phillies.

India’s first newspaper ‘Bengal Gazette’ displayed Ads for the first time starting with classified advertising. Advertisement in the 18th century was meant to inform the public. Periodicals announced deaths, births, sale of household furniture and arrival of ships from England for trade purpose.

1905. Dattaram & Co. claimed as the oldest agency in the advertising circuit in India, which was established in 1905.

Step 1– Brief

First all of know about the product or the service which has to be advertised. The advertiser needs to brief about the product.

Step 2– Knowing the purpose

It is also necessary to know what is the motive and purpose of advertising. what message is to be delivered to the audience.

Step 3– Research

Before advertising, it is important to know what is the behavior of the market, what is the angle of the competitors, what is the response of the consumer, availability of the resources needed in the process, etc.

Step 4– Targetting Audience

Then it is necessary for us to know that what is the demand of the consumer, what is the need that we can do that product well.

Step 5– Media Selection

Then we have to select that media so that people can see more advertising and know about that product and are willing to buy are successfully reached.

Step 6– Setting the Budget

Then we have to set the budget of that advertisement, such a budget which is not lost in advertising, the company and the advertising should also be good.

Step 7– Designing and Creating the Ad

Then we have to design and create that advertising so that the consumers get impressed, buy the product more. Becasue design and content are very important in advertising to attract the consumer.

Step 8– Place and Time Ad

Now we have to decided when and where we want to see that advertisement public as in IPL or in any reality show or TV serial.

Step 9– Execution

Finally the advertise is released with perfect creation, perfect placement and perfect timing in the market.

Step 10– Performance

Now our last step is the result of the consumers, what is the opinion of the advertising and what is the response of the consumers, whether they are satisfied with the ad and the product, did teh ad reached all the targeted people.

Newspaper

Newspaper is the best way for advertising because most of the consumer reads the newspaper. This is the oldest and best way to attract the consumer towards your product. Every company on Newspaper has written the information and features of its product step by step, so that the consumer can purchase that product.

Magazine

With the help of magazines, you can easily and quickly achieves the target, more and more consumers read magaznies in today’s generation. Consumer get attracted to that advertising and want to purchase that product. Magazines do not usually serve a small area such as a specific town.

Radio

The oldest and best method of radio advertising is to target the audience. If your target market listens to a particular station, then routine and regualting the advertising can attract new conumsers. Radio is a great and good technology for advertising any product.

Television

Television is a great and very profitable way to target audience, which the company can increase the marketing of its product. Television advertisements have the advantages of sight, sound, movement and colour to persuade a customer to buy from you.